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Responsible Wool Standard

Responsible Wool Standard (RWS)

The Responsible Wool Standard (RWS) is an independent, voluntary and auditable platform that a number of international brands have worked to develop and initiate. These include global brands such as H&M, Patagonia, Burberry, Eileen Fisher, Kathmandu and The North Face.

The RWS provides an opportunity for growers to demonstrate their best practices, and is also a means for brands and consumers to have the certainty that the wool products they buy and sell are in line with their values.

The RWS was developed to ensure that wool comes from sheep that have been raised to the respect of their five freedoms: Freedom from Hunger and Thirst, Freedom from Discomfort, Freedom from Pain, Injury or Disease, the Freedom to Express Normal Behaviour and the Freedom from Fear and Distress.

Fox & Lillie believe that the RWS platform could provide woolgrowers with an interesting opportunity to direct commercial volumes of their wool into well-known, global brands. The key difference being that these brand companies have been integral in the development of the standard rather than a platform developed by a third party. One of the conditions of the RWS is a non-mulesed status in order to be compliant.

It is our company’s belief that the industry must adopt a proactive approach to be able to provide wool which satisfies the modern consumers’ demand for knowledge about the provenance of the product of which they are considering to buy.
Some industry examples include: sustainably fished tuna (dolphin friendly), certified sustainable seafood (Marine Stewardship Council), free range eggs and poultry.

Fox & Lillie, in its position as a significant global exporter, will be closely collaborating with the relevant participating global brands as well as liaising with Australian woolgrowers wanting to take advantage of the RWS opportunity.

For more information, click on the links below or download the following documents.


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